Most notable in our neck of the woods, is their partnership with Trees for the Future, a non-profit that is helping in reforestation efforts around the world. Art Fire will have a tree planted for every new member that signs up. This is awesome, don’t get me wrong.  But I’m not going to endorse a website when it appears to over publicize it’s involvement in a relatively hands-off environmental effort. These programs have popped up on Twitter and Facebook as the effortless donation of ad revenue. Click your mouse, and plant a tree. It’s a wonderful idea, but Art Fire romanticises the impact. Case in point:  Based on the prominence of green themed magazine ads, graphics, and links to this static information page filled with paragraphs of warm fuzzy optimism, I am expecting more from you, Art Fire. This is an honest suggestion, you’re still in beta. Also, who are “over 25 of the internet’s premier suppliers and importers of craft and art products” that “provide and sponsor” the site? Just askin’!